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After
studying the potential of the Indian market and determining an entry
strategy, the final stages of actually setting up a base in India
will include: Partner Search
If
setting up a joint venture or developing an agency/franchise relationship,
it will be necessary to:
- Find a partner
who meets your objectives
- Find a partner
with the requisite skills
- Perform a credit
check of the proposed partner
- Negotiate the
details of the contract
- Arrive at a
Memorandum of Understanding (MOU)
- Finalize the
joint venture/agency/franchise agreement
Government
Sanctions
Before
actually setting up operations, various central and state governmental
approvals must be obtained. The approval granting authorities in the
Central Government are:
- The Reserve
Bank of India (RBI).
- Foreign Investment
Promotion Board (FIPB).
Registration
Once
the project has been approved, it has to be registered with the Registrar
of Companies (ROC). If forming a joint venture or subsidiary, the
company must be incorporated and obtain a certificate to commence
business. If setting up an office, registration is required with the
appropriate regional ROC.
Other
Approvals
Once
the entry plan has been cleared by the Central Government and registered
appropriately, actually setting up will require various State clearances,
viz. building planning, land use, environmental clearance, power clearance,
etc.
Conclusion
Many
overseas companies -- large and small -- have made successful entries
into the market since India began its liberalization process in 1991.
Yet, some have also attempted and failed. There is no doubt that the
potential is vast. India's total market is 950 million and the middle
class is huge and growing. Both the central and state governments
are aggressively seeking foreign investment -- adding incentive on
incentive to encourage overseas companies to set up shop. On the surface
in fact, India looks like an investment dream come true. But, in reality,
the challenges are equally vast. Those that will succeed in tapping
this great nation's potential will do so through careful research
and a well-designed plan.
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